Link Building Strategies

June 17th, 2008 No Comments   Posted in Business Strategy

Well, an effective link building strategy is not building some 50-100 back links with sites with ‘X’ PR. It is more of getting links from the informative websites that is visited often by the people who could be your future customers. In broad sense the websites related to your focus industry.

Link popularity refers to the number of links pointing to and from related sites and is an extremely important method of improving your site’s relevancy in search engines.

There are three types of links that will increase the link popularity of your site; internal, incoming and, to a lesser extent, outgoing links.

Let’s take a look at each one in more detail.

Internal links

Internal links are amount of links to and from pages in a site. Cross-linking your important related pages is recommended for a better search engine visibility. This assists search engine spiders to find and index your most key pages faster, particularly if some pages are hidden deep within your site.
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