Archive for the ‘Domain’ Category:
Choosing a good domain name isnt always so simple.
So you need a domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends. Question is, is your new domain name going to help your business or hurt it?
What could be simpler than choosing a domain name right? Wrong. There are a number of things you need to consider and research before you register your favorite domain name.
First off, what is a domain name and why would I want one?
A domain name makes our lives much easier when surfing the internet. You see, all computers on the internet are actually referenced with what is called IP addresses. On the internet, IP addresses are four sets of numbers that serve like street addresses allowing two computers to talk over a network. An example of an IP address is the one for Google.com. It is 216.239.39.99. If you enter this IP address into the address bar of your browser it will bring you to Google’s home page in that very same way that typing www.google.com would get you there. Unfortunately, we humans have difficulty remembering our phone numbers let alone so many digits for all kinds of sites. That’s one of the main reasons domain names were invented.
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Understand the Domain Name System
Understand the Domain Name System
Ever wonder why DNS systems came into existence? Efficiency. Every computer has a distinct IP address, and the Internet needed an elite method for obtaining these addresses and for managing the system as a whole. Enter ICANN.
The Internet Corporation for Assigned Names and Number manages the DNS root of the Internet domain namespace. ICANN’s role is to manage the assignment of identifiers, ensuring that all users have unique names.
The DNS system is run by a series of servers called DNS servers. ICANN manages the root DNS domains, under which are the top-level domains.
It also manages:
Organizational domains
Geographical domains
Reverse domains
Beneath the top-level domains are other naming authorities such as Nominet, the UK’s naming authority.
How does a DNS Query work?
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What You Need to Know About Choosing A Domain Name
Aside from the nuts and bolts of where to register your domain name and purchasing a good economical hosting service, there are a few things to know about buying a good domain name, that only experience can teach. Here are a few tips to get you started on the right foot:
1. Buy only “.com” and don’t trouble yourself with the others. Although the domain name players have gone to some trouble to publicize and market to us about the availability of other extensions such as .org, .net, .us and others…there is still no real reason to buy anything but “.com.”
If you currently have a domain name that is not a “.com,” I strongly suggest you obtain it. Or, if that’s not possible, consider finding a new domain name.
The rationale is simple: if the point of having a website is to get people to visit it, the best rule of thumb is to make it easy to remember. If your customers have to think in order to get to your website, and maybe even have to type in a wrong domain first before they finally reach you…you want to change that so they don’t.
2. Buy your own personal name. What better way to make it easy for your customers to find you? As you become better known online, and as you build your customer database, it will become increasingly important for your customers to be able to find you based on your personal name.
Buying your personal name allows you to build credibility for your brand identity and makes it easy to “Google” you. Ever tried typing in just your first and last names at Google? Try it and see what happens. If you aren’t showing up in the results, you will want to work on this. And buying your own personal name as a domain name is a simple and very effective way to get going.
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WhyYouNeedThatPerfectName.com!
“What’s in a name? That which we call a rose,
By any other name would smell as sweet”
-Shakespeare (Romeo and Juliet)
A rose perhaps but not your domain name!
Welcome to the dotcom bubble! Here, any successful e-tailer should tell you that there’s more to a name than just the name itself. This article serves precisely that purpose ?against the backdrop of quality domain naming strategies and styles, auctions, speculators and court conflicts, to convince you why your online endeavor needs that perfect domain name.
There’s no point in coming up with that absolutely fabulous idea for online selling plus a perfect site to launch from, as long as you don’t have ‘the’ name you need. Choosing a name that will eventually contribute to your brand equity, profits, internet marketing and above all -your online credibility, shouldn’t be done haphazardly. Especially, since it’s so easily purchased (for a low startup capital), easily maintained and one that, if you choose, may be disposed off at a substantial amount. Intentionally or otherwise, your domain name becomes your de facto brand name, a location or an experience your visitors relate to in the long run. Even if you plan to sell it later on to prospective buyers, it is only an asset! Your challenge is to come up with that one name to funnel visitors through.
Brandmeisters today seem to understand the significance of site names, especially since the emergence of a number of me-too sites. Like a Washington Post reporter put it ? “feature for feature, service for service, discount for discount, even annoyance for annoyance”, a number of sites may turn out to be a close match to yours. Quoting Rebecca Saunders, author of the Big Shot series, “Names have to sound fresh and new even if the site duplicates one already on the net. Names should stir the imagination or otherwise gain the surfer’s attention. Further site name should be as simple as possible, they should be believable, and they should be easy to pronounce, pleasing to the ear, easy to spell and therefore easy to look up on a search engine.” Here’s more on building your handle.
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